Frequently asked questions
General
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Who do I contact for brand or marketing advice?
Some divisions and Faculties have marketing and communications staff. These people should be your first port of call for marketing advice.
If you don’t have a marketing and communications staff member in your area, or they are unable to help, you can contact the Brand, Marketing and Communications Division (BMC) through the ÌìÃÀ´«Ã½app Brand Inbox.
There are also a lot of great resources available both in the ÌìÃÀ´«Ã½app Brand Book and on the .
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What are the brand fonts and how do I get access to them?
If you are looking to design an item internally, you can visit the page to download the Office Kit.
Within this kit are templates which use the official ÌìÃÀ´«Ã½app font, Montserrat. All marketing communication in ÌìÃÀ´«Ã½app's voice must use this font, or an approved variation where applicable.
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Primary Typeface – Montserrat
Montserrat is ÌìÃÀ´«Ã½app's primary typeface. It is a freely available font and is installed on all ÌìÃÀ´«Ã½app managed machines in Australia. For anyone else it can be accessed via Google Fonts.
For applications where it is not possible to use Montserrat, the preferred substitute is Aptos.
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Where can I find ÌìÃÀ´«Ã½app photos?
ÌìÃÀ´«Ã½app uses an online system call Mediavalet to manage our photography assets. You can view any approved imagery to use on the Mediavalet website by searching via the Search bar or through the allocated folders for the image you need.
If you don’t have access to , ÌìÃÀ´«Ã½app staff can
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Can I use images that aren't on MediaValet in my communications?
Communications should only use images and logos that the University has explicit permission to use, or that are clearly in the public domain (e.g., stock photos with the appropriate license). Images selected should follow the imagery guidance in the Brand Playbook. Remember, copyright applies to both the image itself and potentially the people depicted in it. If the owner, photographer or a subject in an image requests its removal, promptly comply with their request.
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Can I take new photos?
If you cannot find the image you need on the , you can request new photography using one of the , or take your own images referring to the imagery guidance in the Brand Playbook. Please note if you do take your own images, any talent featured in them will need to sign a . It is your responsibility to ensure you keep a record of the talent release for the duration of the use of the photograph.
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Who can have a business card?
ÌìÃÀ´«Ã½app staff can order ÌìÃÀ´«Ã½app business cards through the ÌìÃÀ´«Ã½app Printery. Please note that ÌìÃÀ´«Ã½app business cards are for use by ÌìÃÀ´«Ã½app staff only.
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Can I use icons in my marketing material/website?
Approved icons can be viewed on the Brand Playbook website. Your Faculty or Unit Marketing team should be your first point of contact for obtaining access to these icons.
If they do not have the type of approved icon you are looking for, you can contact the ÌìÃÀ´«Ã½app Brand Inbox to make your request.
Marketing assets
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I need a flyer/poster/invitation for my event. How do I get one made?
If you are looking for design material for an event, in the first instance please refer to your Faculty or Unit Marketing team for direction. If you do not have a specific Faculty or Unit Marketing team, you can contact the ÌìÃÀ´«Ã½app Printery or visit the list of on the Intranet which outlines several external designers capable of providing a design service at a fee. All design artwork will need to be sent for feedback/approval to the ÌìÃÀ´«Ã½app Brand Inbox.
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I want to start a social media account (e.g. Facebook, Instagram, Twitter, YouTube channel), how do I get this approved?
The Advancement and Communications Division coordinates Social Media marketing activities at an institutional level and provides social listening reporting, analytics, advice and oversight of the ÌìÃÀ´«Ã½app’s digital marketing activities, including via Social Media.
Any requests for social media accounts should be directed to your Faculty or Unit Marketing team in the first instance. If you do not have a specific Faculty or Unit Marketing team, you will need to send your specific request to the ÌìÃÀ´«Ã½app Brand Inbox. The outlines the approvals process for new social media accounts.
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I’ve developed a new video, can I use this in social media / on our website?
This information can be found in the motion section of the ÌìÃÀ´«Ã½app Brand Playbook. Please also remember that all videos need to be provided to the Chief Advancement and Communications Officer for signoff before finalising. Requests for social media and video promotion to external audiences must be sent to the ÌìÃÀ´«Ã½app Brand Inbox. To upload videos you’ve created to be shared via your marketing channels please follow the ÌìÃÀ´«Ã½app Now YouTube outlined on the ACD Intranet.
Logos
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Which logo should I use?
The Primary logo in Dark blue is the preferred logo to be used when colour reproduction is available and where space permits.
The secondary logo should only be used when constrained by space and when space permits the secondary logo from being used the shorthand logos can be used.
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Can I have a logo or a logo lockup for my unit/program/school/initiative/research group?
Only an approved ÌìÃÀ´«Ã½app entity, research centre or activity, may commission and use a mark and/or brand elements deliberately designed to differentiate it from the ÌìÃÀ´«Ã½app Master Brand.
As outlined in the Brand and reputation policy the development of a Sub Brand Mark will only be approved:
a) where a member of the Senior Executive is satisfied that the functions or activities of the proposed area that the Sub Brand Mark would apply to is separate from those of ÌìÃÀ´«Ã½app, or where the development of a Sub Brand Mark would substantially improve the capacity of the area of ÌìÃÀ´«Ã½app to market its goods or services in a competitive market; and/or
b) where ÌìÃÀ´«Ã½app, through a member of the Senior Executive, has entered into a legal agreement involving the establishment of a distinct or separate entity and, by agreement of the parties, the development of a Sub Brand Mark is expressly approved in the agreement.
Approvals & Exceptions
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Do I need to get approval for the promotional communications/ marketing piece I’m working on?
There are a range of approved branded templates that have been developed by the Advancement and Communications Division.
Requests to use a ÌìÃÀ´«Ã½app logo in official communications must be submitted to the Chief Advancement and Communications Officer, for review and approval, prior to finalisation or publication via the ÌìÃÀ´«Ã½app Brand Inbox. This submission must be accompanied by an endorsement from the relevant Executive Dean or Director of the area responsible for developing the communication.
If you are unsure about the process, please refer to the or contact the team via the ÌìÃÀ´«Ã½app Brand Inbox.
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I would like to use a different colour to ÌìÃÀ´«Ã½app brand colours for an event we are working on. Are there exceptions to the rule?
There are generally no exceptions to the ÌìÃÀ´«Ã½app Brand Guidelines. However, if you have a strong rationale please present this to the Chief Advancement and Communications Officer via the ÌìÃÀ´«Ã½app Brand Inbox.
External Parties
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I’m working with an external marketing supplier (e.g. Designer), are there templates I can provide?
All ÌìÃÀ´«Ã½app Marketing contacts will need to provide any external designers with the ÌìÃÀ´«Ã½app Designer Kit.
The designer kit is available by request to staff and suppliers competent in using Adobe Creative Suite (note that template files are saved in the Creative Cloud [CC 2014] version.
You can request the ÌìÃÀ´«Ã½app Designer Kit
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External requestors
External designers (non-ÌìÃÀ´«Ã½app) who need the designer kit must request it via their ÌìÃÀ´«Ã½app staff contact. If a ÌìÃÀ´«Ã½app staff member has engaged an external designer, the responsibility is on the staff member to ensure both parties have signed a Consultancy Agreement. The ÌìÃÀ´«Ã½app staff contact will be asked to provide a copy of their signed Consultancy Agreement before the kit is released to the designer. Montserrat is a freely available font and is installed on all ÌìÃÀ´«Ã½app managed machines in Australia. For anyone else it can be accessed via .
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Designer Kit Inclusions
- ÌìÃÀ´«Ã½app Brand Guidelines
- Terms of Use/Read Me document
- ÌìÃÀ´«Ã½app Logos
- ÌìÃÀ´«Ã½app Publication cover styles
- ÌìÃÀ´«Ã½app Flyer & Poster templates
- ÌìÃÀ´«Ã½app eDM Headers and Footers
- ÌìÃÀ´«Ã½app Video Assets
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Requests
To request the Designer Kit, complete the form below and we will assess, and take next steps including response, font install, and record keeping. If you’re not a ÌìÃÀ´«Ã½app staff member your ÌìÃÀ´«Ã½app contact will need to request access to this kit on your behalf.
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We would like to sponsor a team/event, can we do that? Can we provide our logo?
If you would like to sponsor one of our unique ÌìÃÀ´«Ã½app events, you will need to first gain approval. Please send an email outlining your details and request to the ÌìÃÀ´«Ã½app Brand Inbox.
Use of the University name by a third party requires approval, which can be sought within the.
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I’m external to ÌìÃÀ´«Ã½app, working with a ÌìÃÀ´«Ã½app team. Who do I contact if I want to use the ÌìÃÀ´«Ã½app logo?
A representative from the ÌìÃÀ´«Ã½app team you are working with will need to seek approval via the internal . If you do not have a ÌìÃÀ´«Ã½app contact please send an email outlining your details and request to the ÌìÃÀ´«Ã½app Brand Inbox.
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An organisation we are working with would like to use our logo. Can I send it to them?
As outlined in the you will need to gain approval from the Chief Advancement and Communications Officer - .